Five Ways of Improving your Social Media Game

Disclaimer: This post about Social Media features an affiliate link for Grow & Glow – a community for creators full of resources, tutorials and tools. If you sign up via the referral link, there is a commission from your referral that I receive.

I’m a total nerd when it comes to Social Media. Over the years of scrolling through Instagram, pinning images on Pinterest, watching hashtags on Twitter and seeing shared posts on Facebook, it has finally made me realise how much of an impact these platforms are.

It has made us more connected than before, and every day we learn something new. Though this is something to be mindful of… especially when it comes to “fake news”.

So when it comes to using Social Media for both my blog and for work, I really need to step up my game. My blog is, and will always be, a hobby. But it has opened so many amazing opportunities which I want to continue experiencing and sharing with you – the reader. As for work, I have learnt a lot about Student Engagement and found tools which will benefit me in my role as a Tutor. So I want to give back and share this to the community.

Not to mention, HEY. Bloggers is a diverse community full of people who are ranging from experienced to only just starting. One of my aims is to share what I’ve learnt, from experience, about Social Media and share this to the community to help them grow.

I’ve previously written about Content Creation, which is very similar, but at the same time there are still ways to step your game up!

So… where do I start?

This post is just some of the ways you can start to explore how to improve your online approach. Everyone’s approach will be different depending on the content you’re planning to use.

Reflect on your use of Social Media

Photo by NordWood Themes on Unsplash

You’ve worked hard on your social media, or just done what you thought was okay, but ask yourself the following questions about your content on Social Media:

  • What is your engagement like?
  • How often do you post?
  • Which posts have been more successful than others? Why?
  • Is it consistent?
  • Does it represent you or your brand?

These questions will help you look at what you can improve on your social media, and where to start. The main thing to remember is to not constantly compare yourself to others. You don’t want to loose site of what your content represents, particularly if it’s a part of your online identity.

Do Your Research

Photo by Sincerely Media on Unsplash

Social Media is forever changing – what we thought was working one year ago may now not be working. Or a new platform has been established and it’s growing – for instance, TikTok – the new Vine.

So grab that cuppa, get a pen and paper, and start jotting down what is currently going on in the world of Social Media. Here’s some tips to help you research:

  • Create your own Jargon Buster for terms that are always coming up,
  • Write down how engagement rates are calculated (spoiler alert – there’s more ways than one!)
  • Add a folder on your Favourites dedicated to articles, blogs and resources you’ve found about different platforms
  • Set up a Pinterest Board
  • Find out what Hashtags are popular

Visually a-pleasing

Photo by Maddi Bazzocco on Unsplash

Now it’s to make it look AMAZING – but what is it going to look like?

I’m forever changing my mind on the colour schemes/fonts for my blog and that needs to be reflected on my social media. It’s a part of my online identity which needs to be consistent.

You are more likely to gain more engagement if you have visuals i.e. video/image/gifs. It makes it more eye-catching and appeasing to others.

Aside from using other medias that are either your own photography, or from other sources (with permissions!), you might want to get creative with the following resources:

  • Canva – creating graphics with size specific canvases for your choice of platform
  • PicsArt – Photo editing app and web platform
  • VSCO – Photo editing app
  • A ColourStory – Another Photo editing app

Join Communities and Networks

Remember that you are not alone when it comes to having questions and queries about using Social Media to your advantage. There is no such thing as a silly question – if anything, you may not be the only one thinking about it.

Two primary communities I’m part of have helped me grow and develop in the use of my social media.

Grow & Glow* (affiliate link included in this section)

Grow and Glow is an online community for content creators where every month, you get bundles to help improve your online presence – from pitching to making your IG stories POP! They also run events with huge brands such as Pinterest to really help you get to grips on making the most of different platforms.

To benefit from the resources, it is a monthly fee of £15.00 per month, however you can also set up an affiliate link to refer and make money back. In addition to the resources, there is support from the community and opportunities such as reaching out to PRs for additional work if you wish.

I’ve been signed up for a few months and the resources have been so educational! It’s my new years resolution to make the most of the network and really get stuck in – so why not sign up via my referral link?

HEY. Bloggers

HEY. Bloggers is a local community for Hull and East Yorkshire (including areas just shy of the East Yorkshire borders!) where we run workshops and events. We have a Facebook Group, as well as now a monthly meet up every Third Saturday of the month at 1pm at Trinity Market.

If you’re from the area, why not sign up for our newsletter?

Other Facebook Groups full of opportunities and fellow content creators to help ask questions about social media.

Set a schedule

We’re all busy people with the same amount of time in the day, but it’s how we manage the time. But to make things easier for you, plan ahead!

  • Look up examples on content planners (from one week to one month) on Pinterest
  • Set up a dedicated calendar/diary for all your content, particularly on social media.
  • Explore platforms such as Tweetdeck, Hootsuite or Buffer to help schedule your content. But don’t just rely on scheduled content – spontaneous posting can be beneficial, as Ella Street Communications highlighted in my Do’s and Don’ts of Social Media

What’s your top tips when it comes to stepping up your game on Social Media? Share in the comments below!

Until next time,

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