My Guide to Content Creating

Posted in Blogging

Photo by Plush Design Studio on Unsplash

How on earth do I create content for Emma Picks?!

I had the honor to be a guest speaker for Hull School of Art and Design, as part of an eight week programme Rachel from Peach Panda Studio created. The session was based around creating content to promote yourself and engage with your audience. In this session, I explained what I personally do to create content. In addition, I also reflected on the lessons I’ve learnt along the way… which are far from perfect!

I don’t claim to be an expert in this field, but on reflecting after the talk, it gave me an idea to share this as a blog post. I hope you are able to take something from this – aside from my rambling – that you may find beneficial.

Time to think

Let’s set the scene.

Photo by Plush Design Studio on Unsplash

Dining table with the sunshine pouring through, a nice hot cup of tea placed next to my Macbook and my notes scattered around as I type out version 10 of a blog post. Notes are either crumbled up on the floor, or scattered across the table. I’m still in my comfiest clothes, bobbing my head along while trying not to burst into the Hamilton soundtrack.

Ideas about my blog posts tend to come to me when I’m in an environment that I’m comfortable with. Usually it’s within my home where I can be as messy as possible. But sometimes when I’m out and about, I might get an idea based on something I’ve seen or heard about.

Basically, anything inspirational I come across – be it from Pinterest (while scrolling late at night in bed) or travelling – can drive my passion in creating content.

This isn’t restricted with Emma Picks. It’s the same for HEY. Bloggers and my work account. I have to think about themes, quotes, the grid (especially on Instagram). But the difference between those accounts and Emma Picks is that my blog account is my own platform to experiment on.

What’s my go to for creating content?

  • Trello – planning content and bulleting ideas on my admin days
  • Notebook and pen – writing ideas down while I’m out and about
  • Pinterest – perfect for inspiration and tips
  • Canva – perfect for quick graphics and layouts
  • Tweetdeck – perfect for scheduling tweets!
  • My DSLR – my pride and joy (though I am still learning!)
  • My iPhone – my go to when I’m out and about
  • VSCO – perfect for setting a themed filter for your Instagram
  • Unfold – creating insta-stories to stand out
  • Unsplash – when I haven’t (unfortunately) got the time to take my own photos!
  • Instagram, Twitter and Facebook – my main channels for posting & keeping up with what’s going on!
  • Whatsapp – my way of communicating to HEY. Bloggers!

My advice

As mentioned before, I’m not an expert in this. Far from it. I make mistakes, and I learn from them. But it’s my content. And practice makes perfect!

Photo by Emma Matthews on Unsplash

Plan out what you want to create

Is it a review? Tips? General ramblings? Do you have a series of photos you want to show off but don’t want to post them all at once?

It’s your platform but like any essay you may do/have done, planning can help improve the quality of the content being created.

Write a draft out first – and then look at the layout

I’ve made this mistake plenty of times. I will have taken so many photos and be so happy with them. But when it comes down to writing the content, my photos might not actually go with them, or my thought process changes. How annoying.

Set yourself a deadline for when you want it being published

Working towards a realistic and achievable deadline can drive motivation when planning when to post. But, unless you’ve agreed the deadline with a collaborator, it is up to you as and when you post. Don’t feel pressured into doing a blog post seven times a week if you’re struggling with creating content.

Is it something you would wear on a t-shirt in public?

Although Freedom of Speech is something we are fortunate to have, you also have to be mindful on what you say. Whether it is in passing, a joke or something you have said out of frustration – not everyone will agree.

But you also have to ask yourself; “Would I wear this on a t-shirt in public?”. If the answer is no, then don’t post it.

If collaborating with someone – get a collaboration agreement!

This is something that I have been caught out on, as like other content creators/bloggers. And it sucks. But, you and the collaborator have to agree on a set of expectations, and take into consideration key aspects that both parties may require. Ensure a written collaboration agreement is signed and agreed on by both of you.


This is your platform. Try out different layouts, content or techniques.
You can experiment and give things a try. You can listen to others for constructive feedback but at the end of the day, you have to do what you feel is right.

Quit comparing yourself to others!

All that energy you put into to comparing your grid to another blogger’s grid can be draining. So what if your grid isn’t as ‘bright’ or ‘consistent’ – use that energy to apply passion into experimenting!

It’s the same for comparing numbers of followers – rather than who has the highest amount of followers, you should look at the amount of engagement your content is receiving. But ultimately, quality outweighs quantity here – the numbers will, in its own time, follow suit.

Photo by Emma Matthews on Unsplash

I hope this has helped you, as much as my ramblings may have helped the group I spoke to this week. But I would love to hear your tips on creating content!

Until next time,

8 March 2019
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